Market Pulse International :: Global Leaders in Retail Performance Evaluation
Market Pulse International
Research Team


Philip Mercieca
Research Director

A graduate of London University, Philip has over 20 years research experience both in NZ and in the UK. His early background in research was in the fields of political opinion polling and social research. In 1990 he was appointed as a Director of Research International UK. Philip came to New Zealand in 1992 to work for Research International NZ as Client Service Director and subsequently joined Market Pulse in 1999.
Philip is a former Chair of AMRO – the New Zealand Association of Market Research Organizations. As well as managing Market Pulse's market research services, he also has overall responsibility for the Infield (Call Centre) Division.

Email. PMercieca@MarketPulseInternational.com


Lucia de Veld
Senior Research Executive

Lucia’s qualifications include a Bachelor of Commerce (Marketing major) and Bachelor of Arts (Statistics major) from the University of Auckland. She started her Market Research career working for TNS New Zealand for two and a half years and has been with has been Market Pulse International since August 2007.

Lucia has experience in conducting research across a number of different sectors including; retail, automotive, social and government, commercial, public relations, insurance and banking. She has worked with a number of different clients including Fonterra, AA, Nestle, Vero, ANZ, Mercury Energy and Auckland City Council

Email. LdeVeld@MarketPulseInternational.com